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Some smartphones, especially those released in the past few years, have NFC chips built into the hardware, but not all phones do, and this means many consumers need to download a dedicated NFC reader from the app store.
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However, the garment maker then needs to make it very obvious to a consumer that it is present in the woven label and there needs to be an awareness of how to download an NFC reader on their smartphone.
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That said, having a QR code woven into the fabric itself does not make it as obvious to the consumer that the QR code is associated with care and content information, making it less likely that they would be drawn to scanning it for the intended purpose.Ī second is an NFC (Near Field Communication) tag embedded in a woven label, which is extremely unlikely to be removed. To mitigate this risk, brands can add a QR code to a sewn-in woven label or embed a label via a heat transfer, thus ensuring that the QR code cannot be cut out of the garment. Yes reader, you too! We’ve all done it before.
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The challenge is keeping the QR code on the garment for its entire life, as care labels are often cut off by consumers. Asia leads in adoption rates, while Europe lags far behind. Most consumers today are aware they can scan a QR code with their smartphone, although QR code adoption rates vary widely by region. Currently, the most recognizable and common way to include a digital trigger in a garment is to add a QR code to a care label or a QR code to a separate companion label that states ‘scan me’. The kind of data that a consumer can access is controlled by the brand and service provider and could be specific garment information-such as its care instructions and fibre content-or allow the consumer to engage with the brand regarding their purchase- by directing them to a digital marketing campaign about the garment’s production, for example.
#Woven label design software software
Photo from Avery Dennison What are the optionsĪ digital trigger connects a consumer with data contained in a software platform. In resale, third-party platforms need to know exactly what kind of used garment they have in their possession, including, for instance, original sales and marketing data, which can help to verify whether it’s authentic and inform how to price it’s resale for future customers. In rental, each garment needs to be tracked along its journey from the customer to repair or cleaning, back into the rentable inventory, and back out to the next customer. To facilitate this second, third and fourth life, each individual garment would benefit from an unique identification code and inbuilt lifecycle tracking. In circular resale and rental business models, brands and solution providers need to account for sold garments coming back into their possession, so that they can be repaired, reused or recycled. Instead, it’s time to spotlight the rise of ‘digital triggers’ in facilitating circular fashion models. But when we talk about technology we are no longer talking only about garments being tracked from suppliers to retail stores in order to measure how many garments are sold, nor are we talking only traditional stitch-on garment tags which display country of origin and (often unreliable) information on a product’s material composition. As an umbrella term, technology covers all of these topics and is an increasingly pivotal enabler of circular business models. ‘Technology’ in fashion is a wide-reaching term, one that covers anything from product data and traceability, to logistics, inventory management and garment labels. This article first appeared at Fashion United. By Chris Lijzenga, from Circle Economy, in collaboration with partners at Avery Dennison, CaaStle, The Renewal Workshop, and Adidas.